Every price a bookmaker offers has their margin built into it. Strip the margin out and you are left with what the book actually thinks the chance is, expressed as odds. That is the fair price, and in the Terminal it sits in the Fair column beside every drop.

Taking the margin out of a two-way market
Why a price is not the same as a probability
Take a two-way market where both sides are offered at 1.90. If those were honest prices they would imply a 52.6% chance each, which adds up to 105.2%. Probabilities cannot sum to more than 100%, and that extra 5.2% is the margin: the book's cut for making the market.
Removing it proportionally puts both sides at 2.00, or a 50% chance each. That is the de-vigged, or no-vig, price. It is what the book believes, rather than what the book charges.
How to use it
This is why the size of a drop matters less than where the drop finished. A price that fell 9% but is now below fair has already been corrected, and you are late. A price that fell 3% and is still above fair has not been corrected, and you are not.
Two drops, only one of them a bet
- Arsenal v SpursOver 2.52m2.1 to 2.02fair 1.96limit 2.4kBeats fair
- Roma v LazioUnder 2.54m2.2 to 1.88fair 1.94limit 1.9kThrough fair
The second row fell four times as far. It is also the one with nothing left: at 1.88 you are already below the 1.94 fair price and paying the margin. The first row moved barely at all and is still worth taking.
When to be careful with it
Fair is only as good as the price it came from. In a thin market, hours before kickoff, with a small limit attached, the reference price is itself uncertain and so is the fair number derived from it. That is why the limit beside a drop is worth as much attention as the percentage: a large limit means the book is confident enough to take real money at that price.
Read next: Turning a drop into a bet, The dropping odds strategy explained.